As a small business owner, you wear a lot of hats including chief marketing officer. Do to the job right, you are going to need the best tools. Here are five of my favorites:
Hubspot is well-known in the marketing community for the many services it offers for tracking inbound leads, the creation of webforms, pop-up forms, and email marketing campaigns. Recently they created a CRM and are offering a free version that is perfect for small businesses.
I have tried many different Customer Relationship Management (CRM) softwares over the years and have never really like any of them until I tried Hubspot’s. Even though their CRM is full featured, the free version is probably more than enough for most small businesses. It is a great way to organize all of your customers data, follow them through different stages of the sales process and even offers a vast array of automated marketing tools.
Check it out here: www.hubspot.com/products
Trello is a content management tool that many organizations use for brainstorming and strategizing content. If you need a tool to stay organized, this is the one.
The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online. Additionally, it’s easy to assign multiple employees to a card, so you know who’s in charge of writing, editing, or adding CTA offers to a post.
Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.
Check it out here: www.trello.com
We love Canva and use it almost every day in our small agency. Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It offers an aesthetically-pleasing, simple way to design your own logos, presentations, images, or graphs based off your team’s needs.
Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using their vast image collection. And the basic version, which is more than enough for most people, is free.
Check it out here: www.canva.com
I love MailChimp and recommend it to anyone who wants to do any type of email marketing. MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.
Unlike some email software which makes you pay for every single feature, even the free version of Mailchimp (a list of up to 2,000) has come incredible features that allow you to track the traffic garnered from your campaigns, see who opened your emails, clicked on links or even who unsubscribed.
Check it out here: www.mailchimp.com
This is another indispensable tool that we use every day in our agency. Hootsuite is social media management solution that is very powerful and popular. Instead of having to make posts to all of your social media channels individually, Hootsuite allows multiple posts to be scheduled at once with developed tags and keywords.
Using Hootsuite, you can track the performance of your social media content. Hootsuite can calculate ROI, conversions, and track public conversations about your brand or specific subject matter. There used to be a free version but now Hootsuite will cost you about $30 a day, but considering all the time it will save you when posting to your social media channels, it is well worth every penny.
Check it out here: www.hootsuite.com
These digital marketing tools will only help you execute a proper strategy, but they are worthless unless you use them. So, before you download one of these programs and spend time learning how to use them, make sure that’s exactly what you plan to do- use them.